GenesysAI launches on the Breuninger marketplace

Fast marketplace launch through EAN matching and backfill model

GenesysAI expanded its digital sales strategy and successfully launched on the Breuninger marketplace. Using an efficient backfill model and simple product onboarding via EAN matching, the go-live was implemented without major technical effort.

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Breuninger marketplace as a growth channel for brands

The Breuninger marketplace is one of the leading premium marketplaces in the DACH region and gives brands access to a high-quality audience with strong purchasing power.

For companies like GenesysAI, this opens up new opportunities to increase reach and unlock additional revenue potential — without building their own platform infrastructure.

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Fast product listing without technical complexity

Benefits of EAN match listing:

• No extensive content creation required
• Minimal technical implementation — no complex IT project
• Fast go-live for large assortments
• Reduced resource requirements with full marketplace access
• Immediate use of marketplace reach

For GenesysAI, this meant a fast entry into marketplace sales without long integration phases.

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ConnectingTheDots as a full-service marketplace partner

The marketplace launch was fully supported by ConnectingTheDots. The service went far beyond traditional consulting and covered all onboarding and operational steps.

Phase 1

First contact and contract closing

ConnectingTheDots initiated the exchange with the Breuninger marketplace and guided GenesysAI through the entire contract process — from initial alignment to final activation.

Phase 2

End-to-end project management

The full project was centrally managed:

• Project planning and timeline steering
• Coordination of all involved stakeholders
• Technical coordination of EAN match listing
• Go-live management and quality assurance

Phase 3

KYC process support

The Know Your Customer process is often a bottleneck in marketplace onboarding. ConnectingTheDots handled the organization and operational support of all compliance and verification requirements.

Phase 4

Operational marketplace management

After launch, ConnectingTheDots continued to support daily operations:

• Assortment steering and catalog optimization
• Performance optimization of listings
• Operational process support in day-to-day business
• Continuous development of marketplace strategy

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Backfill strategy as an efficient route to marketplaces

For companies that want to test marketplaces or quickly build reach, EAN-based listing is a highly efficient approach.

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Client Testimonial

“CTD supported GenesysAI in entering the EU market — within months, strong partnerships and scalable sales channels were established.”

— Andreas Skorski, Founder of GenesysAI

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Conclusion: Successful marketplace start with a scalable setup

With its successful launch on the Breuninger marketplace, GenesysAI reached an important milestone in its omnichannel strategy.

Thanks to the EAN match model and full support from ConnectingTheDots, the launch was delivered quickly, in a structured way, and with efficient use of resources.