Our Team
"Ideas come fast. Finding customers takes longer. We shorten the path with real tests and real execution."
Maximilian
Senior Consultant, Strategy & Market Validation
Experience
For over 15 years, Maximilian has worked in e-commerce, marketplaces, and SaaS, including at Tradebyte and Gute Marken. Building new markets and driving growth was usually his job.
He doesn't separate strategy from execution. Positioning, MVP testing, go-to-market. He wants to see it work in the real market, not just on paper.
Juliane
Senior Consultant, Brand, Commerce & Integration
Experience
Juliane comes from e-commerce, brand building, and integration, with roles at Tradebyte, Spryker, GROSSE LIEBE, onQuality, and X-Trade. She knows where tech and sales tend to clash.
She helps companies build digital channels, get integrations right, and communicate brands so customers understand what they're buying. Market-ready, to her, means it works operationally too.
Ella
Junior Feelgood Manager
Ella is the good soul of the office. She makes sure breaks actually happen, snacks get shared, and the team laughs once in a while. And yes, she happily accepts extra pets.
Our AI Team Members
Alongside our human team, we leverage cutting-edge AI technology to work faster and more data-driven.
Sonnet
AI Analyst, fast data analysis & market research
Sonnet crunches large datasets in minutes. Competitive analysis, market research, test sales evaluation, things that usually take days. That way we can tell you faster what we recommend and why.
Opus
AI Strategist, deep analysis & complex strategy development
Opus is the counterpart: slower, more thorough. For complex market analysis, strategy questions, and when many data points need to become a clear picture. You need both, speed and depth.
Sonnet and Opus are AI models by Anthropic (Claude). We use them in a GDPR-compliant way: no personal customer data goes to AI systems. Analyses run on anonymized or aggregated data. We make the decisions, not the machine.