Your TikTok Shop Partner: commerce, brand and technology from a single point of contact.
As part of a registered TikTok Shop Partner network we bring brands and retailers full-service onto TikTok Shop – one point of contact, three specialists, from strategy and setup to day-to-day operations.
Request a partner callOne partner entity, three specialist strengths
Cadan Software GmbH is the registered TikTok Shop Partner. Delivery runs through a tight network of specialists, so sellers get commerce, brand and technology from a single point of contact.
Cadan Software GmbH
The contracting TikTok Shop Partner entity. Brings the AI/SaaS and data backbone for analytics, automation and reporting.
ConnectingTheDots
Runs the commercial engine: marketplace and TikTok Shop strategy, onboarding, creator & affiliate, ads and day-to-day operations.
Make Branding
Branding, webdesign, content and online marketing. Turns the shop into a brand that converts on TikTok.
makebranding.deCommerce, brand and technology, combined
The network pairs a registered GmbH with 15+ years of hands-on commerce experience and a creative agency, covering everything a TikTok Shop seller needs without juggling multiple vendors.
Everything a TikTok Shop seller needs
Full-service across the network – commerce (CTD), brand (Make) and technology (Cadan).
Marketplace Strategy
Channel mix, positioning & roadmap
TikTok Shop Onboarding
Setup, certification & go-live
Shop Operations
Listings, pricing & day-to-day
Brand & Creative Direction
Identity, art direction & assets
Content & Webdesign
Storefront, content & landing pages
Retail Media & Ads
Paid campaigns & ROAS
Creator & Affiliate
Sourcing, programs & activation
Reporting & AI Analytics
KPIs, dashboards & insight
Shopify & Integrations
Product sync & systems
Why we fit TikTok Shop
Native to the channel
We operate TikTok Shop, marketplaces and Shopify daily, not as theory but as live merchant operations.
Direct partner access
A direct line into the TikTok Shop team to unblock onboarding and issues fast.
Brand that converts
Make Branding builds the creative and content that makes products sell on TikTok.
Depth in strategic verticals
Category experience in jewelry, beauty, premium fashion and home & living – all high-conversion TikTok verticals.
Shine&Love by BrautSchön: live in 4 weeks
925 silver jewelry, bridal & hair accessories · Shopify · Jewelry & bridal
What the network delivered
- TikTok Shop DE market analysis & go-to-market strategy
- Shopify x TikTok Shop integration (product data sync)
- Creator & affiliate program setup and sourcing
- Content strategy and campaign planning
- Cost model with break-even and scaling roadmap
“As a jewelry brand on Shopify, TikTok Shop was completely new territory for us. Maximilian got our products live and sellable in just four weeks and solved legacy issues that would not have been possible without his direct line to TikTok. If you want to sell on TikTok Shop as a brand, this is the right place.”
Cathrin Hesping, Owner, BrautSchön GmbH / Shine&Love
Reference used with permission.
What makes this network a strong TSP
Operators, not just advisors
We run live TikTok Shop, marketplace and Shopify operations day-to-day.
Direct TikTok partner access
A direct line into the TikTok Shop team to unblock onboarding and issues fast.
Commerce + brand + tech
One agreement covers strategy, operations, creative and the data backbone.
Marketplace & vertical depth
Years inside the Zalando/Tradebyte ecosystem and in premium jewelry, beauty and home & living.
AI-supported analysis
Market and sales data analyzed with modern AI, GDPR-compliant and fast.
BAFA-listed network
German public funding available for advisory engagements.
Frequently asked questions about the TikTok Shop partnership
What is a TikTok Shop Partner (TSP)?
A TikTok Shop Partner (TSP) is a TikTok-recognized service provider that helps brands and retailers build and run their TikTok Shop – from onboarding and shop management to creators, ads and scaling. Our network combines commerce, brand and technology under one registered partner entity.
Who is the contracting partner entity?
The contracting party is Cadan Software GmbH as the registered TikTok Shop Partner and technology backbone. The commercial delivery is handled by ConnectingTheDots, brand and creative come from Make Branding – all through a single point of contact.
What services does the network cover?
Full-service: marketplace and TikTok Shop strategy, onboarding and certification, shop operations, creator & affiliate, retail media & ads, brand & creative, content & webdesign, reporting with AI analytics, and Shopify and system integrations.
Which markets and categories?
Focus on Germany and the EU. We have particular depth in the strategic verticals jewelry, beauty, premium fashion and home & living – all high-conversion categories on TikTok – but work across categories.
Is BAFA funding possible?
The network includes a BAFA-listed consultancy. Advisory services may therefore be eligible for German public funding under the applicable conditions. We clarify concrete eligibility in the intro call.
How fast can a shop go live?
Once verification and the product catalog are in place, first shops are ready to sell within a few weeks. In our Shine&Love reference the shop was live in four weeks – including Shopify integration, creator setup and campaign planning.